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Digital Harvest Fest in Ginza

This event has ended.

Please see our current and upcoming events here.

Main Event

Digital Harvest Fest in Ginza

Exhibition Dates : Nov 19, 2019 (Tue.) – Mar 4, 2020 (Wed.)

Open : 11:00 – 21:00

Admission : Free

We hope you enjoy the Harvest Fest through various virtual reality experiences.

We always have tasty foodstuffs and foods available thanks to the efforts of famers and others who contribute to the processes of growing and delivery to us.
Behind the scenes, Mitsubishi Electric Group technologies are also working to help all contributors.
Today, we present some virtual harvesting experiences that give you yet another unique opportunity to appreciate the bountifulness of food.

1F | METoA 1

Welcome to Digital Harvest Fest in Ginza!
We have prepared a giant display of colorful vegetables to greet you.

METoA Cafe & KitchenDuring your visit, please try our special event collaboration dish inspired by the theme, "Digital Harvest Fest"

ShopWe have prepared goods suiting the theme of the current event.

2F | METoA 2

Magical Harvest GardenHarvesting vegetables in a virtual farm.
Experience the fun of harvesting vegetables!

Grow and harvest vegetables in a virtual indoor farm!

A virtual farm appears on the giant METoA VISION display, which spreads across the wall. Grow healthy vegetables by sowing seeds, and then watering and feeding them together with the green-finger fairies. Challenge yourself to see how much crop you can harvest.

METoA Ginza offers plenty of places for taking photos, where you may find items that inspire you to be photographed with, including a giant display of colorful vegetables.

3F | METoA 3

Learn about the technologies that support our food and diet, while helping farmers and others who contribute to the processes of growing and delivering food to consumers.

Production Zone

Manufacturing/Processing & Maintaining Freshness Zone

Home Zone

Production Zone

Let’s Help a Farm Achieve a Bumper Crop!

Production Zone

Let’s Help a Farm Achieve a Bumper Crop!

水をまいたり、雑草をとったり、大変なんだ。みんなの力を借りたいなぁ…

A virtual farm is shown on the table. You are invited to help the farmhands with all of the processes through to harvesting. You will use your “hands” to protect vegetables from various problems. The goal is to achieve a bumper crop, while going through challenging agricultural tasks.

Mitsubishi Electric Group Initiatives to Support Future Agriculture

Support for autonomous driving of farm tractors utilizing quasi-zenith satellites with the aim of labor-saving farming

Support for autonomous driving of farm tractors utilizing quasi-zenith satellites with the aim of labor-saving farming

QZSS Mechanism and Its Role

QZSS is a unique satellite positioning system offered by Japan’s Cabinet Office. It provides highly accurate positioning information within an error level of several centimeters* by correcting data (with an error range of less than 10 meters) supplied by GPS and other information sources. QZSS information is expected to be used in diverse areas of society, such as autonomous driving, supporting the safe driving of cars and railways, and IT farming.
One of the objectives, for example, in the agricultural field, with the aim of labor-saving farming, the Mitsubishi Electric Group developed AQLOC (pronounced “Accu-Lock”), a highly precise positioning receiver, to achieve the autonomous driving of farming machineries. AQLOC is used to demonstrate safe and efficient farming works conducted by farming machinery manufacturers.

*Positioning precision of AQLOC-Light (mobile mode): horizontal positioning precision: 12cm, vertical positioning precision: 24cm (Some environmental conditions or external factors may prevent achieving these levels.)

QZSS
Plant Factory with artificial light that contributes to the stable supply of farm produce

Plant Factory with artificial light that contributes to the stable supply of farm produce

Plant Factory with Artificial Light Enable Stable Growing Environments Regardless of Weather Conditions

The impact of climate change in recent years is drawing attention to indoor farming. With indoor farms, an artificial growing environment is created. The Mitsubishi Electric Group has combined various technologies, such as air conditioning, factory automation systems, IoT, and LED lighting, to create a plant factory with artificial light. A wide range of such farms, from small container-type systems to a large-scale plant that boasts the world's largest production volume, are now operational. We're contributing to the stable supply of organic and safe farm produce year-round.

Equipment for establishing plant factory with artificial light

Various devices ensure that conditions required for plant growth, including light, nutrients, temperature and humidity, stay optimal through automatic control. Additionally, “visualization” enables remote monitoring of the growing environment, thereby reducing labor and man hours of burdensome tasks.

Devices supporting the automation of plant factories plant

Manufacturing/Processing & Maintaining Freshness Zone

Try to make a great-tasting sake by controlling temperatures and humidity!

Manufacturing/Processing & Maintaining Freshness Zone

Try to make a great-tasting sake by controlling temperatures and humidity!

On the stage is a virtual sake brewery that requires some physical activity. Here you can experience fine-tuning temperature and humidity control in the koji-making process, which is the key to a sake’s quality. In this experience, successful sake-making depends on your sense of balance.

Mitsubishi Electric Group Initiatives to Support Product Quality and Maintain Freshness

Support to Achieve High Food Quality Control with Air-conditioning and Freezing/Refrigeration Technologies

Support to Achieve High Food Quality Control with Air-conditioning and Freezing/Refrigeration Technologies

Temperature/Humidity Control Technologies That Support the Production and Quality of Sake

It is extremely essential to manage the temperature and humidity in the sake fermentation and manufacturing processes. Therefore, sake is traditionally made during the winter months, when bacterial growth is slow.
Mitsubishi Electric Group temperature and humidity control technologies enable sake to be brewed throughout the year, and contribute to maintaining product quality too.

Washing/Steaming rice

Rice is carefully washed with water and steamed after soaking in water. The water and steamed rice are then cooled in large-scale cooling facilities. By controlling the room temperature in a range below that used for homes, bacterial growth is prevented and comfortable work environment is created.

Product installation image
Spreading koji mold on rice

The quality of a sake depends on the koji (malted rice)-making process. Controlling the temperature and humidity are extremely important factors for encouraging the optimal growth of koji on rice. Large industrial dehumidifiers and ventilation systems create an optimal environment, supporting the brewing of great-tasting sake.

Product installation image
Mixing and fementation

In order to activate fermentation while simultaneously preventing bacterial growth, the room has to be kept at a low temperature and it must be dried. Air-conditioners more powerful at low temperatures, combined with a blower system, ensure that the fermentation room is kept cool.

Product installation image
Freezing/Refrigeration Technologies Support and Maintain the Freshness of Food Products and Foodstuffs

Freezing/Refrigeration Technologies Support and Maintain the Freshness of Food Products and Foodstuffs

Freezing/Refrigeration equipment that maintain the freshness of food products and ingredient from food origin to store

To deliver tasty foods, the key is maintaining the freshness and quality of foodstuffs from their origins to the processing plants, markets, and stores.
Taking advantage of its extensive knowledge and expertise obtained through its proven achievements, the Mitsubishi Electric Group manufactures a wide range of freezing and refrigeration equipment that meet diverse needs. Our energy-efficient products support the preservation of food freshness, as well as the comfort of farmers and workers through the creation of safe and secure working environments.

Origin of Foods
  • In order to ship foodstuffs without losing their freshness:
  • • Vegetables, such as lettuce, are pre-chilled to 3-5℃
  • • Meat and fish are flash frozen to seal in flavor

Refrigeration equipment and low-temperature air conditioners support the processes of pre-chilling and flash freezing.

Brine cooler Precooling vegetables/Large-size condensing unit Flash-freezing meat and fish
Market

In markets that serve as hubs for food distribution, various foodstuffs and people come and go.
Therefore, maintaining temperatures appropriate for each type of food is required.

The Mitsubishi Electric Group contributes to creating environments suited to different requirements by offering a wide range of low-temperature air-conditioners used in various places, from large-scale markets to storerooms for each ingredient, and the workplace as well.

Unit cooler (indoor unit) Installed in various places/Condensing unit Outdoor unit that generates cool air for multiple air-conditioners
Food Plant
  • In order to create safe and secure environments, we must ensure:
  • • The freshness of foodstuffs is maintained
  • • The comfort of the people working
  • • Measures to prevent the growth of mold caused by condensation and contamination by foreign materials

The Mitsubishi Electric Group provides air-conditioners designed not to blow directly on foodstuffs or workers, industrial dehumidifiers to stop condensation, sensors to detect contamination by foreign materials, and security equipment. Through these devices, we support environments where foods and foodstuffs are common.

Air sock duct-type unit cooler (indoor unit) Innovative ventilation duct/Monitoring camera Watching over production line
Store
  • In order to offer delicious foods in stores, it is important to:
  • • Maintain the freshness of food products and ingredient available for sale
  • • Create attractive and season-related sales environments

The Mitsubishi Electric Group contributes to achieving these factors by providing freezing and refrigeration equipment that manage temperatures suited to individual foodstuffs and showcases that can be used flexibly in response to changes in sales floor layout.

Condensing unit Outdoor unit that generates cool air for showcases/Built-in showcase freezer/refrigerator Designed for easy layout

Home Zone

Find the home electrical appliances that maintain the best flavor of foodstuffs and make everyday eating more enjoyable.

Amidst changes in lifestyles and diversification in dietary requirements, the Mitsubishi Electric Group continues to pursue great tasting foodstuffs and R&D activities in order to deliver truly tasty foods and convenience for the daily consumption of food, which lies at the heart of people's existence.
Exhibited here are a refrigerator that preserves the freshness and flavor of foodstuffs, a jar rice cooker that draws out the great flavor of each rice kernel to the utmost, and a bread oven that produces great-tasting freshly baked loaves of bread. We hope you can see and understand our unique attention to detail.

Mitsubishi Electric Group Unique Home Appliances for the Kitchen

Jar Rice Cooker: Drawing out the great flavor of each rice kernel to the utmost

Jar Rice Cooker: Drawing out the great flavor of each rice kernel to the utmost

This product boasts a special heating capacity made possible using a “sumigama pot,” which was created after long research into heat-transfer technology. Combining this with knowledge gained cooking 50 rice brands from throughout Japan in different ways, this rice cooker draws out the great flavor of each rice kernel to the utmost, enabling people to enjoy each bowl of hot rice every day.

Jar Rice Cooker
Function for selecting how to cook 50 brands of Japanese rice

Mitsubishi Electric NJ-AWA10, jar rice cooker has a function for selecting how to cook the 50 brands of rice in Japan under optimum conditions.

Function for selecting how to cook 50 brands of Japanese rice
Refrigerators: This refrigerator has a large storage capacity, enabling foodstuffs purchased to be stored fresh, with great flavor intact

Refrigerators: This refrigerator has a large storage capacity, enabling foodstuffs purchased to be stored fresh, with great flavor intact

Despite its slim body, this refrigerator has a large storage capacity, enabling foodstuffs purchased to be stored fresh, with great flavor intact. It supports ensuring great-tasting meals in people’s busy everyday lives.

Major features
Bread Oven: Pursuing the Best Flavor of a “Freshly Baked Loaf of Bread”

Bread Oven: Pursuing the Best Flavor of a “Freshly Baked Loaf of Bread”

The same sealing technology used in our jar rice cookers to cook great-tasting rice has been applied in this product. By ensuring that the bread is baked carefully, it draws out rich flavor from each slice, thus ensuring the tastiness of every loaf.

Bread Oven

Just Like a Loaf Fresh from the Bakers’ Oven!
Fluffy to the Crust, Great Taste and New Textures Delivered by the Mitsubishi BreadOven

A wide variety of applications that enhance taste of cut loaf
Melted cheese on toast

Melted cheese on toast

You can enjoy deliciously melted cheese on evenly toasted bread

Asparagus and a soft-boiled egg on toast

Asparagus and a soft-boiled egg on toast

Vegetables heated in the air-tight oven keep their moisture, drawing the best out of the taste of a soft-boiled egg.

Fluffy French toast

Fluffy French toast

With a whole slice toasted thoroughly on the heating plate, it comes out fluffy to the crust.

Fluffy toasted egg sandwich

Fluffy toasted egg sandwich

Toasted in the air-tight oven, bread comes out fluffy, going wonderfully well with fluffy eggs.

Apple cinnamon toast

Apple cinnamon toast

With a slice heated as a whole, it is toasted evenly.Baked in the air-tight oven, it also comes out soft to the crust with an aromatic finish.

Pizza toast

Pizza toast

With a slice heated as a whole, you can enjoy deliciously melted cheese on evenly toasted bread.

Mentai nori toast(spicy cod roe and seaweed on toast)

Mentai nori toast(spicy cod roe and seaweed on toast)

With the toasting selection, the BreadOven offers various textures to your taste from fluffy to crispy.

Takoyaki cheese toast (octopus dumpling with cheese on toast)

Takoyaki cheese toast (octopus dumpling with cheese on toast)

With a slice toasted as a whole, the BreadOven delivers even finish to the toast. With the toasting selection, you can enjoy various textures to your taste from fluffy to crispy.